Someone sees an idea from a friend on Twitter about your market or industry. They click.
Perhaps, they search with keywords specific to your product or service offering. Then they see one of the pages from your website pop up.
You may have your Google Analytics set up or other underlying tools to help you understand your traffic. But how many of those visitors did not find what they were looking for? If you have a high bounce rate where people come and leave, then all that work on your website did not invite an exploratory or inviting buyer flow.
There’s typically a gap. The website is a front door for new visitors from search and social media sites to understand who you are and what you do. But that part of the process goes largely unassisted. You are depending on the website visitor to navigate your site and find things for themselves. And like everyone else, they look at hundreds of sites in a given week.
Sure, you can lay out the site according to industry practices with the About page and Contact form. But that step to reach out may require more trust and if you are not getting contacted then your sales conversion process is broken. You are not getting strangers to take the initiative to get into a conversation.
Isn’t the goal of your website to get into a selling conversation? You get visitors that leave. That’s not effective. They may never come back.
What if you could start the conversation earlier while they are visiting and provide an assisted experience? What if you could move website visitors from inattention to full engagement with your offering and educate your site visitors?
You would fill the gap with information and insights. But you do need to have a system and strategy that makes sense for driving continuous sales conversions.
Want to learn how to fill that gap between visitors to sales conversations so you get a weekly pipeline of sales opportunities? Let’s talk.