Building a Money Making Foundation

What is one of the best ways to grow your customer base? Many people believe that it begins with massive efforts in lead generation to a cold market. Not so.

It’s been proven that it is best to begin with your current customer base. Who values what you do? Even if it’s just a handful of happy clients, start with them. Why do they love you? What are their needs? Where do they hang out – online or locally?

Go there and find more of them. Make it easy for people like them to pick you, keep choosing you, and to share about you with others.

This is how you build a solid foundation for sales. And this is what we love helping build for our clients.

Don Dalrymple

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Money is flowing every day. Deals are made. People pull out their credit cards continuously  to buy what they want.

We don’t have to create demand as much as we need to sell things that people want to buy and make it easy for them to do so.

If you are so impatient and frenzied to get the next sale and have to continually hustle without creating a selling machine, where will you ultimately be in six months? Still hustling and struggling to get the next deal?

If you are so busy that you make it hard on yourself, it’s because you undervalued or ignored the need to build a solid money-making foundation to your business process.

Maybe you have a few sales already. Great! You could step back and learn a few things to build a foundation that could drive continuous sales. Here are some key strategies to…

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Building the Boring Business

Many people think “boring” is bad.

But there are several things we do every day that really are considered boring: grooming, driving, washing dishes, etc. Sure, you can find ways to make them interesting, but as tasks, they are just meant to make other opportunities possible.

We can think of a well-run business like that. If it is “boring” – meaning that it’s cash-flowing easily, no drama, no headaches, no stress – it can free you up for other opportunities. Things that are exciting and important to you in life like creative projects, loved ones, adventure and travel.

This article highlights a few different ideas to help you take stock and move towards having that streamlined “boring” business:

– How do materials, information and talent flow?
– Do you have strong leadership?
– How do you manage client relationships?
– Do you have systems that help grow a continuous pipeline and nurture creative innovation?
– Do you have a knowledge base that team members can easily reference?

What would you do if you had a boring business? (hint: many of our clients have one and so have started more!)

Don Dalrymple

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I enjoy drama, action and suspense when I watch a movie to relax and let my mind and emotions wander. However, I don’t find heroics and craziness entertaining or useful in business. In fact, my goal with entrepreneurs and business owners is to build a boring business based on systems, processes and execution that produces consistent cash flow.

That sounds reasonable, but often it goes against the programming and nature of the owner operators that believe charisma and heroics has won the day. I get it. We like superheroes and long to be one.

Emergencies pop up and uncertainty continually deals a hand here and there. When I see volatility or repeatable drama, then my conclusion is that something foundational is not working.

If you ever have gone on factory tours of large manufacturers of cars, electronics or packaged goods, you don’t see chaos and frenetic energy. You see systems that…

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You May Need a Roadmap

There is no golden playbook to follow for building your particular business. Much of business is passion, drive, and trial and error as we seek to hit resonance with what people value.

However, after working with hundreds of businesses, we have come to identify the vital elements and have helped many owners implement them successfully. We walk through a “road map” with companies, offering the direction, support, and systems necessary to head towards their destination.

This article outlines a series of steps that have proven valuable for our clients. These steps include components such as strengths identification, sales strategy, online marketing systems, productivity, and leadership.

Don Dalrymple

To build revenue and a successful path to gaining customers and freedom is a difficult and tricky undertaking. No doubt. I have spent thousands of hours coaching talented people. But I have figured out a few things and realized that there is a roadmap, a path per se, that works.

There is no overnight success. If that were so, then everyone would simply copy that template and be done with it.

No, the true path is about becoming who you are with power and clarity. Then using that to learn to increase the probabilities for opportunities.

Here is a roadmap that I like to work through as we build a relationship and eventually a venture:

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