If you think of selling and how your previous customers bought, you will likely find that the highest conversion happens after a sales opportunity at the bottom of the funnel. You had a conversation of some sort before they decided to accept your proposal or product order.
Before the high conversion sales opportunity comes, there are a lot of low conversion events that have to take place within your sales funnel such as:
- Nurturing and follow-up. Keeping relevant information, interest and conversations going consistently on a weekly basis.
- Attraction and attention. Getting through the noise and allow people to find you online or notice you on social channels.
- Positioning and branding. Ensuring anyone that lands on your site or pages understands who you are, what you do and why you matter
- Sales metrics and dashboards. Keeping the relevant digital information front and center so you can act and react to trends and information on a macro scale for engagement.
- Initial engagement. Reacting with speed to interest on your store front, site or landing pages and persuading people towards a next step.
The setup of a sales funnel has to be done with the customer journey carefully crafted. Then from the initial assumptions, you have to watch carefully and test how the customer travels through the funnel.
At each conversion point, you can do A/B testing to see what makes sense to improve sales conversions.
The goal is to set up the high conversion sales opportunities at the bottom of the funnel. If you can get the opportunity, then the sale becomes a formality. It’s a bit of art and engineering combined with feedback from reality.
Do you have a sales opportunity funnel built? Or are you heavily focused on one part of the sales funnel?
Consider partnering with us to help you build more sales opportunities for ROI.