Infusionsoft Certification

infusionsoft

We have been helping companies with their sales and marketing systems for over 15 years using many, many platforms.

Sales and Marketing are often segregated in their approach and software systems. We believe there should be fluid communication and collaboration between both departments and efforts.

That’s why we are very excited to announce that we are a Certified Partner with Infusionsoft. We have been working hard over the last month to obtain our certification with this booming software company. They target our clientele perfectly – small businesses service providers who are seeking to grow and scale.

Their software marries an easy-to-navigate CRM and marketing automation, landing pages and lead-conversion. It can be a powerful combination when implemented effectively.

We work with clients in ways that best mirror their businesses and needs. Usually, we design and implement Marketing Funnels and manage their Marketing Campaign efforts for them, but we also train teams in Infusionsoft to launch on their own.

If you are a company that needs to increase communication between team members or increase sales and marketing efforts for genuine lead conversion, take a look at our Marketing Systems packages that will afford you the greatest results.

 

 

Building a Money Making Foundation

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What is one of the best ways to grow your customer base? Many people believe that it begins with massive efforts in lead generation to a cold market. Not so.

It’s been proven that it is best to begin with your current customer base. Who values what you do? Even if it’s just a handful of happy clients, start with them. Why do they love you? What are their needs? Where do they hang out – online or locally?

Go there and find more of them. Make it easy for people like them to pick you, keep choosing you, and to share about you with others.

This is how you build a solid foundation for sales. And this is what we love helping build for our clients.

Building the Boring Business

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Many people think “boring” is bad.

But there are several things we do every day that really are considered boring: grooming, driving, washing dishes, etc. Sure, you can find ways to make them interesting, but as tasks, they are just meant to make other opportunities possible.

We can think of a well-run business like that. If it is “boring” – meaning that it’s cash-flowing easily, no drama, no headaches, no stress – it can free you up for other opportunities. Things that are exciting and important to you in life like creative projects, loved ones, adventure and travel.

This article highlights a few different ideas to help you take stock and move towards having that streamlined “boring” business:

– How do materials, information and talent flow?
– Do you have strong leadership?
– How do you manage client relationships?
– Do you have systems that help grow a continuous pipeline and nurture creative innovation?
– Do you have a knowledge base that team members can easily reference?

What would you do if you had a boring business? (hint: many of our clients have one and so have started more!)

What Executive Productivity Hinges On

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How many dashboards or lists are important to manage for your business? For many professionals, it becomes overwhelming to manage them all well. And yet, most of them are vital to effectively growing your businesses. We tend to grow what we are focused on.

What if you set up a simple system for yourself each morning to make sure you gave attention to the lists that were most important? It could become almost like brushing your teeth or taking a vitamin as a habit.

This simple habit could move the needle forward in relationships, projects, marketing, and management, placing the next step in someone else’s court.

With intentionality and creativity you may find ways to consolidate your lists or move through them with ease and speed, moving through those with greatest priority to those with less. This would free up yourself for new opportunities throughout the day. And you wouldn’t feel bogged down by slodging along through these lists the entire day or stressed from ignoring them.

Make Good Deals So We Don’t Hate Each Other

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Deal-making is inherent to all businesses.

You make deals every step of the way – with your software providers, landlord, vendors, customers, partners – just to name a few.

Every relationship offers you the opportunity to “win” or “lose.” Ideally, everybody wins. But getting to that ideal is tricky, requiring masterful skill and clarity.

Here are a few things to keep in mind in order to make sure you set up good agreements that benefit both yourself and the others involved, in order to enjoy long-term success.