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Deal-making is inherent to all businesses.

You make deals every step of the way – with your software providers, landlord, vendors, customers, partners – just to name a few.

Every relationship offers you the opportunity to “win” or “lose.” Ideally, everybody wins. But getting to that ideal is tricky, requiring masterful skill and clarity.

Here are a few things to keep in mind in order to make sure you set up good agreements that benefit both yourself and the others involved, in order to enjoy long-term success.

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