What is one of the best ways to grow your customer base? Many people believe that it begins with massive efforts in lead generation to a cold market. Not so.
It’s been proven that it is best to begin with your current customer base. Who values what you do? Even if it’s just a handful of happy clients, start with them. Why do they love you? What are their needs? Where do they hang out – online or locally?
Go there and find more of them. Make it easy for people like them to pick you, keep choosing you, and to share about you with others.
This is how you build a solid foundation for sales. And this is what we love helping build for our clients.