What is one of the best ways to grow your customer base? Many people believe that it begins with massive efforts in lead generation to a cold market. Not so.
It’s been proven that it is best to begin with your current customer base. Who values what you do? Even if it’s just a handful of happy clients, start with them. Why do they love you? What are their needs? Where do they hang out – online or locally?
Go there and find more of them. Make it easy for people like them to pick you, keep choosing you, and to share about you with others.
This is how you build a solid foundation for sales. And this is what we love helping build for our clients.
Money is flowing every day. Deals are made. People pull out their credit cards continuously to buy what they want.
We don’t have to create demand as much as we need to sell things that people want to buy and make it easy for them to do so.
If you are so impatient and frenzied to get the next sale and have to continually hustle without creating a selling machine, where will you ultimately be in six months? Still hustling and struggling to get the next deal?
If you are so busy that you make it hard on yourself, it’s because you undervalued or ignored the need to build a solid money-making foundation to your business process.
Maybe you have a few sales already. Great! You could step back and learn a few things to build a foundation that could drive continuous sales. Here are some key strategies to…
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