Putting a message out into the world is extremely simple and convenient. You can do this from anywhere now with your iPhone at the speed of thought. The ability to connect and post your message is meaningless in a sea of messages unless you can break through the noise.
The barrier to entry into communications whether it be a radio show, your own newspaper, a new online merchandise item or a simple text message is extremely low. The real barrier is around mattering. Getting attention with the right people so they hear you and recognize you are relevant is what people are competing for every day.
Think about why you pay attention to some messages and not the many others:
- You know a person well.
- You respect the reputation of a company.
- You have seen a name pop up frequently and regularly.
- A friend told you to pay attention
- You are enticed by an offer
- Your are passionate about a hobby or industry
These are personal and create resonance.
For your message to connect with people you have to study behaviors, buying signals and data that tells you how to compete with the world. The information comes from past clients, visitors, and sales engagement information. The deciphering into what works from how to say things and when to present your main offerings can be predictable. But you have to approach the competition with your eye set on the goal of deciphering the noise to find the signal.
What is the sales approach that maximizes your sales conversion and opportunities? What is the timing and sequence for selling? Who are the people that can recognize you in the sea of their own information realities?
What’s your strategy for competing against the world? Are you simply going to try harder?